# Pattern

> Pattern is an agentic content strategist for Instagram and TikTok creators. It watches your videos, checks your competitors, and tells you what to post next and why.

Pattern is for short-form video creators on Instagram and TikTok, especially those still working out what content works for them. No follower minimum.

How it works:
1. Connect your Instagram and TikTok accounts.
2. Pattern watches your recent videos: what you said, what was on screen, how it sounded, and how each one performed.
3. It builds your creator profile: content pillars, voice, and the formats that work for you.
4. Every week it tells you what is working, what to fix, and exactly what to film next, with the reasoning behind every pick.

## Pricing

- [Free](https://www.getpattern.io/try): 3 free draft reviews: upload an unposted video and see what is working, what to improve, and where viewers might drop off. 3 free competitor breakdowns: paste any video and see what makes it work, including the hook, pacing, and structure. No card required.
- [Creator](https://www.getpattern.io/login?mode=signup&plan=creator&cycle=monthly): $20/month or $200/year, 7-day free trial. Instagram + TikTok connected; Your creator profile: pillars, voice, and format strengths; Unlimited draft reviews before you post; Automated weekly analysis + next-week plan; Unlimited competitor breakdowns in your voice.
- [Pro](https://www.getpattern.io/login?mode=signup&plan=pro&cycle=monthly): $30/month or $300/year, 7-day free trial. Everything in Creator; AI chatbot trained on your own content and analytics; Cross-post and schedule to Instagram + TikTok from one place; Priority scanning: first in queue for weekly analysis.

## Features

- [Competitor analysis](https://www.getpattern.io/features/competitor-analysis): Paste a Reel or TikTok video link. Pattern watches it like a strategist would, explains the hook and what made it work, then turns it into ideas in your own voice. (Creator plan)
- [Draft review](https://www.getpattern.io/features/draft-review): Upload a draft before it goes live. Pattern reviews the hook, shows where viewers might scroll away, tells you what to fix, and writes the caption once it's ready. (Creator plan)
- [AI chatbot](https://www.getpattern.io/features/ai-chatbot): Chat with an assistant that knows your posts, your numbers and your voice. Ask what's working, plan what to post next, and turn the best idea into a script. (Pro plan)
- [Cross-posting](https://www.getpattern.io/features/cross-posting): Upload a video once, write one caption, tweak it per platform if you like, and pick a time. Pattern handles Instagram and TikTok from one place. (Pro plan)

## Guides

- [All guides](https://www.getpattern.io/blog)
- [Creator economy growth: market size and why it matters](https://www.getpattern.io/blog/creator-economy-growth.md): Goldman Sachs sized the creator economy near $250 billion, on a path toward about $480 billion by 2027. Here is what that growth means for your account.
- [Instagram comment-to-DM: content strategy comes first](https://www.getpattern.io/blog/instagram-comment-to-dm-content-strategy.md): Comment-to-DM only works if the Reel earns the comment. Build the content system first, then automate delivery.
- [Instagram Reels content strategy: pillars and a weekly plan](https://www.getpattern.io/blog/instagram-reels-content-strategy.md): Build an Instagram Reels strategy that compounds: 3 to 5 pillars, hooks that earn the next few seconds, and a weekly plan from what already worked.
- [How to get more followers on Instagram and TikTok](https://www.getpattern.io/blog/how-to-get-more-followers-on-instagram-and-tiktok.md): Views and followers are different problems. Here's what actually converts a viewer into a follower, and why a viral video often adds almost none.
- [How to go viral on TikTok and Instagram](https://www.getpattern.io/blog/how-to-go-viral-on-tiktok-and-instagram.md): Going viral is mostly a distribution mechanic, not luck. Here's how the apps actually decide what spreads, and what you can control.
- [How to make money from social media](https://www.getpattern.io/blog/how-to-make-money-from-social-media.md): The five ways creators actually earn, what each one needs, and roughly what audience size it takes. Most people pick the hardest one first.
- [How to write a hook that actually stops the scroll](https://www.getpattern.io/blog/how-to-write-a-hook-that-actually-stops-the-scroll.md): Four tests you can run on your opening line before you film, plus the one number in your own analytics that tells you whether it worked.
- [What is a CTA, and why does it matter?](https://www.getpattern.io/blog/what-is-a-cta-and-why-it-matters.md): A call to action tells the viewer what to do next. Used well it turns views into followers and customers. Used badly it costs you reach.
- [What is a hook?](https://www.getpattern.io/blog/what-is-a-hook.md): The first three seconds of your video, and the only job they have. What a hook is, why it decides whether anyone sees your post, and how to write one.

## Comparisons

- [All comparisons](https://www.getpattern.io/compare)
- [Pattern vs ChatGPT: content strategist or general AI?](https://www.getpattern.io/compare/pattern-vs-chatgpt.md): ChatGPT is a general AI assistant. To analyse a post you upload the video and paste the numbers. Pattern connects and does that itself.
- [Pattern vs Claude: content strategist or general AI?](https://www.getpattern.io/compare/pattern-vs-claude.md): Claude is a general AI assistant. To analyse a post you upload the video and paste the numbers. Pattern connects and does that itself.
- [Pattern vs Blort AI: content strategist or research board?](https://www.getpattern.io/compare/pattern-vs-blort-ai.md): Blort is a whiteboard for competitor teardowns and scripts. Pattern connects to Instagram and TikTok and builds your content strategy. Fair comparison.
- [Pattern vs CILA: content strategist or competitor listening?](https://www.getpattern.io/compare/pattern-vs-cila.md): CILA tracks Instagram and TikTok outliers for research. Pattern connects to your accounts and builds your content strategy. Fair comparison.
- [Pattern and ManyChat: content strategy vs DM automation](https://www.getpattern.io/compare/pattern-vs-manychat.md): ManyChat automates Instagram and Messenger conversations. Pattern builds your content strategy for Instagram and TikTok. Different tools, complementary stack.
- [Pattern vs Poppy AI: which is right for short-form strategy?](https://www.getpattern.io/compare/pattern-vs-poppy-ai.md): Poppy is a visual AI canvas for scripts and ads. Pattern connects to Instagram and TikTok and tells you what to film next. Fair side-by-side.
- [Pattern vs Stanley: which AI content strategist fits you?](https://www.getpattern.io/compare/pattern-vs-stanley.md): Stanley is Stan’s AI Head of Content for IG, LinkedIn and X. Pattern is a content strategist built for Instagram and TikTok. Fair comparison.

## Optional

- [Full text for AI agents](https://www.getpattern.io/llms-full.txt): everything above plus feature detail, the FAQ, and every published article in full
- [Machine-readable catalog](https://www.getpattern.io/agent-catalog.json): the same facts as JSON
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