Terms of Use

Welcome to Pattern. Pattern is operated by Pattern.io Limited, a company registered in England and Wales (company number 17133011) (“Pattern”, “we”, “our”, or “us”). These Terms of Use (“Terms”) govern your access to and use of the Pattern platform, including our website, AI-powered analysis tools, generated reports, and publishing features (collectively, the “Service”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Service.

Please also review our Privacy Policy, which describes how we collect and handle your information.

1. Eligibility

You must be at least 16 years of age to use Pattern. By using the Service, you represent that you meet this requirement. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

2. The Service

Pattern is an AI-powered content strategy platform. You submit video URLs and a description of your content style. Our system analyzes the visual composition, audio, pacing, hooks, and scripting of those videos, then generates a strategy report containing scores, pattern analysis, a content calendar, and draft scripts.

When you connect your own social account, Pattern also retrieves your published posts and their metrics through official platform APIs to power your dashboard and analytics, and, if you choose to enable it, can publish or schedule content to your own connected account. Publishing and scheduling are covered in section 5.

The Service processes video content that you submit or that is accessible to you. We temporarily download video files solely for analysis and delete them once processing is complete.

3. Your Account and Security

You are responsible for maintaining the security of your account and any credentials or connected-account access associated with it. You agree to keep your login details confidential, to notify us promptly if you believe your account has been accessed without your authorization, and to take responsibility for activity carried out through your account. You must not share your account beyond any team seats permitted by your plan.

4. Subscriptions, Billing and Cancellation

Some features of the Service require a paid subscription. The current plans, prices, billing frequency, and any free-trial terms are shown at checkout and on our pricing page, which form part of these Terms when you subscribe. Payments are processed by our third-party payment provider (Stripe); we do not store your full card details.

• Free trials: If your plan includes a free trial, it converts to a paid subscription at the end of the trial unless you cancel before the trial ends.
• Renewal: Paid subscriptions renew automatically for successive billing periods (monthly or annual, as selected) until you cancel.
• Price changes: We may change prices from time to time. We will give you reasonable notice before a change takes effect, and it will apply from your next renewal.
• Taxes: Prices may exclude applicable taxes, which will be added where required.
• Failed payments: If a payment fails, we may suspend or downgrade paid features until payment is resolved.
• Cancellation: You can cancel at any time through your account settings or the billing portal. Cancellation stops future renewals; your paid access continues until the end of the period you have already paid for.
• Refunds: Except where required by law, payments are non-refundable and we do not provide refunds for partial billing periods. This does not affect your statutory rights.

5. Publishing and Scheduling

If you enable publishing, you may upload a video and caption and direct Pattern to post it (immediately or at a scheduled time) to your own connected Instagram or TikTok account (for TikTok, you may instead send it to your TikTok inbox as a draft to finish there). You authorize Pattern to publish on your behalf only for the specific posts you instruct it to publish, and only to accounts you own and have connected.

• Scheduled posts may fail, be delayed, or be rejected or modified by the destination platform's systems. We do not guarantee that any post will be published, published on time, or remain available.
• We are not responsible for platform outages, moderation, content removal, or restrictions the platform applies to your account.
• You remain solely responsible for the content you publish, including captions, music, and any required disclosures (such as commercial-content, branded-content, or AI-generated-content labels).
• You must review AI-generated captions and other AI outputs before publishing them.
• You can cancel a scheduled post before it publishes from within the Service.
• If your connected account becomes disconnected or its access expires, scheduled posts may not be published; you may need to reconnect your account.

6. Licence and Acceptable Use

We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal or internal business purposes. This licence does not include the right to sublicense, resell, or redistribute any part of the Service itself.

You agree not to:

• Submit URLs to content that you do not own or otherwise have the right or a lawful basis to analyze. Public availability of a video does not by itself grant you the right to reuse or process it.
• Publish content through Pattern that you do not own or have the right to distribute, or that violates the content, music, or disclosure policies of the destination platform.
• Use the Service for any purpose that violates applicable laws or regulations.
• Attempt to reverse-engineer, decompile, or extract the source code of any part of the Service.
• Use automated scripts, bots, or scrapers to access the Service in a manner that exceeds reasonable personal use.
• Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure.
• Misrepresent your identity or affiliation when using the Service.
• Use the Service to infringe upon the intellectual property or privacy rights of any third party.

7. Privacy

Your use of the Service is subject to our Privacy Policy, which is incorporated into these Terms by reference and explains how we process your personal data and the legal bases we rely on.

8. Intellectual Property

Your content

As between you and Pattern, you retain any rights you hold in the video URLs, descriptions, and other materials you submit to the Service. You represent that you have the rights or lawful basis necessary to submit and process that content through the Service. You do not acquire any rights in a third party's content merely by submitting its URL for analysis. By submitting content, you grant Pattern a limited, worldwide, royalty-free licence to process it solely for the purpose of providing the Service to you. This licence terminates when you delete your data or when we remove it at your request.

When you publish content through Pattern, you additionally authorize us to transmit the video and caption you upload to the platform(s) you select in order to post to your own connected account. You represent that you own or have all necessary rights to that content (including any music) and that publishing it does not violate any third party's rights or the destination platform's policies.

Generated reports

The strategy reports, content calendars, and script drafts generated by our AI are provided for your use. You are free to use, modify, and incorporate the generated content into your creative and commercial work without restriction.

Our property

The Pattern name, logo, visual design, underlying technology, AI models, and all other elements of the Service not contributed by users remain the exclusive property of Pattern and its licensors. Nothing in these Terms grants you any rights to our trademarks or proprietary technology.

9. AI-Generated Content

The reports and recommendations produced by Pattern are generated by artificial intelligence models. While we work to ensure the quality and relevance of these outputs, AI-generated content may contain inaccuracies, incomplete analysis, or suggestions that are not appropriate for your specific situation.

You acknowledge that all AI-generated content is provided on an “as-is” basis. Pattern does not guarantee specific outcomes, growth metrics, or engagement results from following the strategies in any report. You are solely responsible for evaluating and acting upon the generated recommendations.

10. Third-Party Platforms

Pattern analyzes content hosted on third-party platforms such as Instagram and TikTok. We are not affiliated with, endorsed by, or sponsored by any of these platforms. We are not responsible for the availability, accuracy, or policies of third-party platforms. You are responsible for ensuring that your use of those platforms complies with their respective terms of service. When you publish through Pattern, you are responsible for the content you post and for complying with the destination platform's publishing rules, including, for TikTok, its Music Usage Confirmation and Branded Content Policy, and for Instagram, its content and community policies.

11. Copyright Complaints

We respect intellectual property rights and expect our users to do the same. If you believe that content submitted, stored, or published through the Service infringes a copyright you own or control, please contact us at [email protected] with enough detail to identify the content, your rights in it, and your contact information. We will review valid notices and, where appropriate, remove or disable access to the content. We may suspend or terminate accounts that repeatedly infringe the rights of others.

12. Service Availability

We aim to keep the Service available and reliable, but we do not guarantee uninterrupted or error-free access. We may modify, suspend, or discontinue any feature or aspect of the Service at any time. Where we discontinue a core paid feature, we will make reasonable efforts to notify affected subscribers in advance and, where appropriate, provide a pro-rata refund for the affected portion of any prepaid period.

13. Disclaimers

Except as expressly stated in these Terms, and to the fullest extent permitted by applicable law, the Service is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied, including any implied warranties or terms of satisfactory quality, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free, or that any result or recommendation obtained through it will be accurate, complete, or reliable.

If you are a consumer, nothing in this section affects your statutory rights that cannot be excluded or limited under applicable law, including your rights under the Consumer Rights Act 2015.

14. Limitation of Liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for our willful misconduct, for any breach of your statutory rights as a consumer, and for any liability under data protection law that cannot lawfully be limited.

Subject to the paragraph above, and to the fullest extent permitted by applicable law, Pattern and its operators, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the Service, including loss of revenue, profit, data, or business opportunities, whether based on warranty, contract, tort, or any other legal theory.

Subject to the first paragraph of this section, our total aggregate liability arising from or related to the Service shall not exceed the greater of (a) the total amount you have paid us in the twelve months preceding the claim, or (b) £100.

15. Indemnification

You agree to indemnify and hold harmless Pattern and its operators from third-party claims, damages, losses, and reasonable expenses (including reasonable legal fees) arising from: (a) content you submit or publish through the Service that is unlawful or infringes a third party's rights; (b) your breach of these Terms; or (c) your intentional misconduct or violation of applicable law. This obligation does not apply to the extent a claim arises from our own breach or negligence, and nothing in this section requires you, as a consumer, to indemnify us beyond what applicable law permits.

16. Feedback

If you send us feedback, ideas, or suggestions about the Service, you grant us a perpetual, irrevocable, royalty-free licence to use them for any purpose without restriction or obligation to you. We claim no ownership of your underlying content through this section.

17. Termination

We reserve the right to suspend or terminate your access to the Service at any time if you violate these Terms or if we reasonably believe your use poses a risk to the Service or other users. You may stop using the Service at any time. Upon termination, your right to access the Service ceases immediately, though provisions that by their nature should survive (such as intellectual property, limitation of liability, and indemnification) will remain in effect.

18. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising from these Terms or your use of the Service, except that if you are a consumer resident elsewhere in the UK or in the EEA, you may also bring proceedings in your country of residence and benefit from any mandatory consumer-protection laws that apply there. Before starting any formal proceedings, please contact us so we can try to resolve the matter informally.

19. Assignment

We may assign or transfer our rights and obligations under these Terms to another entity, for example in connection with a merger, acquisition, reorganization, or sale of assets, provided this does not reduce your rights under these Terms. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

20. Force Majeure

We are not liable for any failure or delay in performing our obligations to the extent it results from causes beyond our reasonable control, including internet, hosting, or power outages, failures of third-party platforms or providers, acts of government, natural events, or other events of force majeure.

21. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the effective date at the top of this page and take reasonable steps to notify you in advance, such as by email or a notice within the product, before the changes take effect. Your continued use of the Service after changes take effect constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you should discontinue use of the Service.

22. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

23. Contact

If you have questions about these Terms or need to report a violation, please contact us at [email protected].