Terms of Use

Welcome to Pattern. These Terms of Use (“Terms”) govern your access to and use of the Pattern platform, including our website, AI-powered analysis tools, and generated reports (collectively, the “Service”). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you must not use the Service.

Please also review our Privacy Policy, which describes how we collect and handle your information.

1. Eligibility

You must be at least 16 years of age to use Pattern. By using the Service, you represent that you meet this requirement. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

2. The Service

Pattern is an AI-powered content strategy platform. You submit video URLs and a description of your content style. Our system analyzes the visual composition, audio, pacing, hooks, and scripting of those videos, then generates a strategy report containing scores, pattern analysis, a content calendar, and draft scripts.

The Service processes publicly available video content from platforms including Instagram, TikTok, and YouTube. We temporarily download video files solely for analysis and delete them once processing is complete.

3. Licence and Acceptable Use

We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your personal or internal business purposes. This licence does not include the right to sublicense, resell, or redistribute any part of the Service itself.

You agree not to:

• Submit URLs to private or restricted content that you do not have the right to analyze.
• Use the Service for any purpose that violates applicable laws or regulations.
• Attempt to reverse-engineer, decompile, or extract the source code of any part of the Service.
• Use automated scripts, bots, or scrapers to access the Service in a manner that exceeds reasonable personal use.
• Interfere with or disrupt the integrity or performance of the Service or its underlying infrastructure.
• Misrepresent your identity or affiliation when using the Service.
• Use the Service to infringe upon the intellectual property or privacy rights of any third party.

4. Privacy

Your use of the Service is subject to our Privacy Policy, which is incorporated into these Terms by reference. By using Pattern, you consent to the collection and processing of your information as described in that policy.

5. Intellectual Property

Your content

You retain all ownership rights to the video URLs, descriptions, and other materials you submit to the Service. By submitting content, you grant Pattern a limited, worldwide, royalty-free licence to process that content solely for the purpose of providing the Service to you. This licence terminates when you delete your data or when we remove it at your request.

Generated reports

The strategy reports, content calendars, and script drafts generated by our AI are provided for your use. You are free to use, modify, and incorporate the generated content into your creative and commercial work without restriction.

Our property

The Pattern name, logo, visual design, underlying technology, AI models, and all other elements of the Service not contributed by users remain the exclusive property of Pattern and its licensors. Nothing in these Terms grants you any rights to our trademarks or proprietary technology.

6. AI-Generated Content

The reports and recommendations produced by Pattern are generated by artificial intelligence models. While we work to ensure the quality and relevance of these outputs, AI-generated content may contain inaccuracies, incomplete analysis, or suggestions that are not appropriate for your specific situation.

You acknowledge that all AI-generated content is provided on an “as-is” basis. Pattern does not guarantee specific outcomes, growth metrics, or engagement results from following the strategies in any report. You are solely responsible for evaluating and acting upon the generated recommendations.

7. Third-Party Platforms

Pattern analyzes content hosted on third-party platforms such as Instagram, TikTok, and YouTube. We are not affiliated with, endorsed by, or sponsored by any of these platforms. We are not responsible for the availability, accuracy, or policies of third-party platforms. You are responsible for ensuring that your use of those platforms complies with their respective terms of service.

8. Service Availability

We aim to keep the Service available and reliable, but we do not guarantee uninterrupted or error-free access. We may modify, suspend, or discontinue any feature or aspect of the Service at any time, with or without notice. We will make reasonable efforts to communicate significant changes in advance where possible.

9. Limitation of Liability

To the fullest extent permitted by applicable law, Pattern and its operators, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of the Service. This includes, without limitation, loss of revenue, profit, data, or business opportunities, whether based on warranty, contract, tort, or any other legal theory.

In no event shall our total aggregate liability exceed the amount you have paid to Pattern, if any, in the twelve months preceding the claim.

10. Indemnification

You agree to indemnify and hold harmless Pattern and its operators from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your infringement of any third-party rights.

11. Termination

We reserve the right to suspend or terminate your access to the Service at any time if you violate these Terms or if we reasonably believe your use poses a risk to the Service or other users. You may stop using the Service at any time. Upon termination, your right to access the Service ceases immediately, though provisions that by their nature should survive (such as intellectual property, limitation of liability, and indemnification) will remain in effect.

12. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of the jurisdiction in which Pattern operates, without regard to conflict of law principles. Any disputes arising from these Terms or your use of the Service shall be resolved through good faith negotiation first, and if unresolved, through binding arbitration or the courts of the applicable jurisdiction.

13. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will update the effective date at the top of this page. Your continued use of the Service after changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the updated Terms, you should discontinue use of the Service.

14. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

15. Contact

If you have questions about these Terms or need to report a violation, please contact us at stephen@getpattern.io.