Legal

Data Deletion Instructions

Effective date: July 23, 2026

Pattern is operated by Pattern.io Limited, a company registered in England and Wales (company number 17133011) (“we”, “our”, or “us”). We are committed to protecting your privacy. If you have used Pattern and connected your Instagram or TikTok account, you have the right to request deletion of all data we have collected through that connection. This page explains what data we collect, how to request its deletion, and what to expect after submitting a request.

1. What Data We Collect via Connected Platforms

When you connect your Instagram or TikTok account to Pattern, we may collect and store the following information:

  • Basic profile information: Your username, display name, profile picture URL, and account ID from the connected platform.
  • Content metadata: Post/video URLs, captions, titles, timestamps, and engagement metrics (likes, comments, shares, views, saves, reach) from your connected accounts.
  • Generated analysis data: AI-generated strategy reports, creator models, content scores, intelligence reports, and recommendations derived from your content. This data is produced using third-party AI processing providers and stored in our database.
  • Authentication tokens: OAuth tokens used to maintain your connection. When you disconnect or delete, we stop using these tokens and revoke them where the platform supports it.
  • Cross-posting data: Videos and captions you uploaded to publish, along with any scheduled posts and their per-post settings.

2. How to Request Data Deletion

You can request deletion of your data in two ways:

Option A: Use the form below

Submit the form on this page with the email address associated with your Pattern account. You will receive a confirmation code for tracking your request.

Option B: Email us directly

Send an email to [email protected] with the subject line “Data Deletion Request” and include the email address associated with your account.

Option C: Disconnect from within the app

If you are logged in, go to Settings and click “Disconnect” on your connected account. This attempts to revoke access on the platform side and schedules your platform data for deletion.

3. What Happens After Your Request

  • We will confirm that we have received your request.
  • All data associated with your account, including all AI-generated analysis and derived data, will be permanently deleted within 30 days of your request.
  • We will confirm by email once deletion is complete.
  • Anonymized, aggregated data that cannot be linked back to you may be retained for service improvement purposes in accordance with our Privacy Policy.

This 30-day window applies to a deletion request made here. It is separate from the option to delete an account's data when you disconnect it inside Pattern, which holds that data for 90 days first so that reconnecting the same account restores your history — see the Privacy Policy. If you have already disconnected an account and want its data removed now rather than in 90 days, submit a request here.

4. Deletion Request Status

If you submitted a request and received a confirmation code, you can check the status of your deletion request by emailing [email protected] with your confirmation code and we will respond with an update.

5. Submit a Deletion Request

By submitting this form, you are requesting the permanent deletion of all data associated with your account. This action cannot be undone.

6. Contact

For any questions about data deletion or your privacy rights, contact us at [email protected]. You can also review our full Privacy Policy and Terms of Use.