Post to Instagram and TikTok at once. Or schedule it for later.
Upload a video once, write one caption, tweak it per platform if you like, and pick a time. Pattern handles Instagram and TikTok from one place.
Read the transcript
Pick where it's going. Instagram, TikTok, or both. Upload the video once, write one caption, and tweak it for each platform if you like. Pick a day and a time, and it publishes itself. Nothing more to do.
How it works
- 01
Pick where it goes
Instagram, TikTok, or both. For TikTok, post directly to your profile or send it to your TikTok inbox for a final tap.
- 02
Upload it once
One upload for every platform. No exporting twice or moving files between phones.
- 03
One caption, both platforms
Write it once, then open either platform's caption to adjust it on its own.
- 04
Schedule it
Post now, or switch on Schedule post and pick a day and time.
- 05
It posts itself
The post lands on your Scheduling page. At the time you picked, Instagram and direct TikTok posts publish on their own.
What you get
Both platforms, one upload
Publish the same video to Instagram and TikTok together.
Per-platform captions
Share one caption, or tailor each one to its platform.
A schedule you can see
Everything you have queued, laid out by day on your Scheduling page.
Example use cases
You post the same video to both platforms
Stop uploading twice. Upload once, adjust the caption for each platform if you want, and publish together.
You batch-film on weekends
Film a week of videos in one sitting, then schedule them out across the week. With direct posting on, they go live while you get on with other things.
Your audience is awake when you're asleep
Schedule a post for the time your audience is online, even if that is 6am for you.
You want to see your week at a glance
Every scheduled post sits on one month view, so gaps in your posting plan are obvious before they happen.
More features
- Competitor analysisBreak down viral posts in your niche, decoded and adapted to your voice and pillars, so the growth becomes yours.
- Draft reviewRun your videos past Pattern before you post and get feedback on the hook, pacing, and what's likely to land.
- AI chatbotAsk anything about your content and get answers grounded in your own data, not generic advice.
Try it on your own content.
Cross-posting comes with the Pro plan, alongside your weekly analysis and what to post next.