Find out exactly why a viral post worked.
Paste a Reel or TikTok video link. Pattern watches it like a strategist would, explains the hook and what made it work, then turns it into ideas in your own voice.
Read the transcript
Find a post that's blowing up in your niche, and copy its link. Paste it into Pattern, then hit Break it down. Pattern watches every word and every frame, like a strategist would. You get the hook that stopped the scroll, what made it work, where it could be even better, and content ideas, rewritten in your own voice.
How it works
- 01
Copy the link
Find a Reel or TikTok that is taking off in your niche and tap Share, then Copy link.
- 02
Paste it into Pattern
Paste the link into Pattern and start the breakdown. No download, no screen recording.
- 03
Pattern breaks it down
It watches every word and every frame: what was said, what was on screen, and how it was paced.
- 04
See why it worked
The hook that stopped the scroll and what kept people watching.
- 05
Make it yours
Content ideas built from what worked, shaped around your voice and your content pillars once Pattern has learned them.
What insight do you get?
The hook
The opening that stopped the scroll, and why it made people stay.
What's working
The structure, pacing and on-screen choices that carried the video.
Content ideas
Ideas adapted to your voice, not a copy of someone else's video.
Example use cases
A post in your niche just exploded
A big creator you follow gets great engagement. Paste the link and learn what actually drove it, instead of guessing from the comments.
You want a trend without copying it
Everyone is doing the same format. Pattern shows what makes it work, then gives you ideas that fit your pillars, so your version sounds like you.
You are planning next week
Break down two or three top posts from your niche before you sit down to plan, and start from proven hooks instead of a blank page.
You are studying a creator you admire
Run a few of their best videos through Pattern to see the patterns they repeat: how they open, what keeps people watching, and how they land the ending.
More features
- Draft reviewRun your videos past Pattern before you post and get feedback on the hook, pacing, and what's likely to land.
- AI chatbotAsk anything about your content and get answers grounded in your own data, not generic advice.
- Cross-postingPost and schedule your videos across Instagram and TikTok, all from one place.
Try it on your own content.
Competitor analysis comes with the Creator plan, alongside your weekly analysis and what to post next.